Given my previous experience in product management and in sales and marketing in many different sectors, both private and public, I would be able to assist social enterprises in their efforts to promote their services in a competitive market.
I think I can fairly claim that I have a talent for quickly gaining an understanding of a new market sector and for then being able to come up with strategies for promoting new products and services to meeting likely market demand in that sector.
The services I can offer in this area include:
- Market research to establish what products and services are or likely to be in demand in a given sector, including:
- customer analysis
- competitor analysis
- working with staff to carry out SWOT (strengths, weaknesses, opportunities and threats) analysis based on the organisation’s existing products, services and resources
- Development of marketing strategies and materials.
- Help in developing strategic partnerships on a win-win basis with other organisations that provide complimentary products and services.
- Targeted sales strategies
- If appropriate, helping to mount telephone sales and marketing campaigns
If you think I might be able to help your organisation to extend its market penetration in a new or existing sector, please contact me for a preliminary discussion.
Ken Lingley 